Sunbird Group builds and operates a portfolio of companies.

Ventures originate within the group and grow into independent operating companies supported by shared infrastructure and operational experience.

Operating Model

How we operate

Sunbird Group builds and operates companies across multiple sectors. Each venture focuses on execution within its domain while benefiting from shared infrastructure and operational support across the group.

Build

We create new ventures where we see structural opportunity. New businesses are typically incubated within the group before developing into standalone operating companies.

Operate

Each venture operates independently within its domain while benefiting from shared infrastructure and operational support across the group.

Grow

As companies mature they develop their own teams, leadership and operational capability while remaining part of the broader group structure.

Operating Structure

Operating sectors

Sunbird Group is organised into several operating sectors, each focused on building and growing companies within its domain.

Software

B2B SaaS and workflow software products for operations, analytics and digital infrastructure.

Sector HoldCo

Sunbird Software

Products

Contract Tracker · LinkZaps · GA4Summary

Professional Services

Project delivery capability and specialist consulting supporting complex programmes and transformation initiatives.

Operating Company

JDK & Co

Selected companies

Selected ventures within the Sunbird Group portfolio.

SaaS

Contract Tracker

Internal NDA register and signing platform for SMB and mid-market companies.

Professional Services

JDK & Co

Project delivery capability and specialist consulting supporting complex programmes and transformation initiatives.

SaaS Launching soon

GA4Summary

Automated analytics reporting for Google Analytics 4.

Principles

The ideas that guide how we build and run companies.

  • Long-term ownership mindset
  • Systems-first execution
  • Small teams with high output
  • Clear governance
  • Practical use of technology
  • Shared services
  • Curiosity

Get in touch

For collaboration opportunities, venture partnerships, or acquisition discussions across Sunbird Group.